ALA Election Time! (VOTE NOW!!)

As an ALA member, I am grateful for those on ALA staff that work for me. That sounds pretty egotistical of me to say but they're also working for you too. Mary Ghikas, John Chrastka, Jenifer Grady, Jenny Levine, Lois Ann Gregory Wood...the list goes on and on.

Mary Ghikas has been emailing the ALA Council email list daily with information regarding the election which is currently underway! (VOTE NOW!!)


"As of 3/30/2010, 3:04pm:

Of 55,325 eligible -- 5,167 have voted (9.34%)

  

This compares to 3/30/2009:

Of 56,067 eligible -- 6,286 had voted (11.21%)

On April 5, we (ALA) will begin sending email reminders to eligible voters who have not yet voted.  Polls close on April 23."

Let's get out the vote!! (VOTE NOW!!)

Here are my endorsements for ALA election.

ALA President: Molly Raphael

I had the opportunity to meet both candidates at ALA Midwinter and most recently at the Public Library Association Conference this past week. (More blog entries to come re: my PLA experience.)

My first encounter with Molly was when she spoke at the NMRT All Committee Meeting at ALA Midwinter. Both candidates had the opportunity to stump for herself to those that attended our Candidates Forum at this meeting. One of the things that struck me was Ms. Raphael's experience with pioneering library services to at-risk and underserved populations in the District of Columbia. Upon further reflection into both candidates' experience, I am casting my vote for Molly Raphael.

Intellectual freedom is an issue that strikes at the heart of our profession. Ms. Raphael's experience in this realm in addition to ALA BARC (Budget Analysis and Review Committee) and her commitment to strong relationships between school libraries and other outreach programs really sealed my vote.

I have a tremendous amount of respect for both of the candidates. Campaigning for office at the national level can be very difficult for even the stalwart of candidates. I am always impressed with the candidates the ALA Nominating Committee have chosen. Sara Kelly Johns would definitely bring an experienced voice to the plight of school libraries across the country, most recently in Los Angeles, California. The issue affects not only school libraries but public libraries as well. Public libraries are faced with rising use but dwindling budgets. Public libraries will be stepping further into the role of replacement school librarian as well.  I wish both candidates the best of luck and most importantly: VOTE NOW!!!

Do you want to change the face of ALA Council? Shakeup the lineup and add players into the mix that typically may not have a shot? Let's do this! (VOTE NOW!!)
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Have you ever read the candidate bios? There are quite a few remarkable leaders in our profession that are on the ballot for ALA Councilor at Large. 

1. Matthew Ciszek - I value his willingness to meet the challenges of a profession that has radically changed over the past 15 years. I have had the opportunity to meet with Matthew and feel he would bring a significant spark to ALA Council.
2. Kelly Czarnecki - I was impressed by her work with developing technology literacy for incarcerated teens. Outreach to the youth, especially in the area of technology literacy is key to the advancement and progress of our communities!
3. Loida A. Garcia-Febo - Loida's concerns encompass things that I am extremely passionate about: Intellectual freedom and international librarianship within a diverse/global landscape. I am duly impressed by Ms. Garcia-Febo's active commitment to the American Library Association in her various roles.
4. Larry Grieco - Another concern within the library profession that I think about is library services to rural communities. Larry will come to ALA Council with over five years of experience with rural/small libraries. 
5. Julius Jefferson - I am a "fanatic for fairness"as well. His recent presentation in 2008, entitled: "An Endangered Species: The Black Male Librarian," addressed the concerns of a dwindling diversity within our profession. We need more voices such as Mr. Jefferson.
6. Xudong Jin - Mr. Jin's work on projects such as the IMLS funded project entitled: Think Globally, Act Globally along with his work serving as President of the Chinese American Librarians Association should definitely considered as you place your vote.
7. Melissa Johnston - Often there are not too many candidates from the school library media specialist arena. Ms. Johnston's varied experience ranges from national programming events such as School Library Media Month to regional and state level leadership opportunities.
8. Mike Marlin - As more and more ability and access issues arise within the field of librarianship, I value Mike's role in addressing the concerns of library services to people with disabilities, especially serving our internal customers (our esteemed staff).
9. Jessica Moyer - I had the pleasure of working with Jessica on a co-sponsored program between RUSA RSS Marketing Reference Services to Users entitled "Marketing to Generation X" for ALA Annual 2007.  She is an intensely bright person that I feel has a lot to offer our profession not only through her publications and research but her passion for embracing shifts within libraries.
10. Cecilia Poon - Did you know that Cecilia established the APALA’s Mentoring Program with Sherise Kimura? Did you know that mentoring minority librarians is an issue that is near and dear to her? Two reasons why I'm voting for Cecilia Poon for ALA Councilor at Large.
11. Michael Porter - Many people know Michael through his work with David Lee King on addressing the concerns of an ever-changing landscape and evolving services of libraries. C'mon, let's vote for someone who can and will shake things up significantly on ALA Council!! VOTE NOW!!
12. Jacquie Samples - Two key points stuck out for me on Ms. Samples' biographical information: Her work with the American Indian Library Association and Association for Library 
    
    Collections & Technical Services. It also really rocked my socks that she mentions evolving and "leveraging ALA’s computing power in this digital age."
13. Kevin Scanlon - Youth recruitment efforts to promote librarianship! Addressing transparency concerns within the American Library Association and ALA Council! Youth access to materials & services! Kevin's experience with YALSA also sold me on a vote.
14. Sarah Smith - I had the pleasure of meeting her at the Federal Libraries Workshop. Sarah served as one of the organizers for this all-day pre-conference at this most recent ALA Midwinter in Boston. Sarah is serving as the president of her library school student organization at Simmons. I was especially taken by her passion to become more involved in the American Library Association.
15. James Teliha - I had the opportunity to talk with him at ALA Midwinter and I was taken by his enthusiasm to serve as an ALA Councilor at Large. His experience within the realm of Intellectual Freedom and his statement of Professional Concerns won my vote.

Casting an "Emerging Leaders" slate would also shake things up as well. - VOTE NOW!!

- Great job to NMRT Councilor Jenny Emanuel for creating a list of Emerging Leaders running for ALA office. So many awesome people on that slate too! Just remember to vote!!! - 

People that have experience on Council that I respect and think deserve your vote:

1. Doug Archer - Intellectual Freedom Fighter!
2. Gladys Smiley Bell - Ms. Bell has over ten years of experience on ALA Council working on issues such as ethnic librarianship.
3. Roberto C. Delgadillo -- Has significant experience with the Ethnic and Multicultural Information Exchange Round Table and REFORMA. In addition, a background in public and academic libraries. The balanced outlook that Mr. Delgadillo has on generational shifts in libraries is something that I value as a fellow Councilor.
4. Karen Downing - Karen has past experience on ALA Council and has been off for a while. During this time, she completed a PhD that investigated: "The Relationship Between Social Identity and Role Performance Among Academic Librarians." Additionally, her activities surrounding minority recruitment and the Spectrum Scholarship program swung me. 
5. Bernard Margolis - His cunning use of Sturgis Parliamentary Procedure leaves me smiling along with his wealth of experience as a gadfly and respected member of our profession. It is so unfortunate that he is going through a major health battle at the moment.
6. Melora Norman - Melora has been a strong supporter of issues such as electronic participation. I have appreciated her well-thought out contributions to various debates of the day.
7. Cristina Ramirez - I have had the pleasure of serving on Council with Ms. Ramirez. Like myself, she is a newish librarian. I have admired her outreach efforts within ALA and would like to see her shine a little more on Council.
8. Elizabeth Ridler - While I often find myself on the opposite end of the voting spectrum with her, I respect the balance that her outspoken opinion provides. Some of the issues she consistently rises in discussion relate to concerns regarding library services to people with disabilities.
9. Susan Roman - She has over 30 years in our profession but has only been on Council since 2007.
10. Bill Turner - Current chair of the Resolutions Committee. Extremely approachable and willing to assist those that want to propose resolutions - especially MEMBER RESOLUTIONS (Yes, VOTE NOW but also learn more on how YOU can write resolutions to present at an ALA Membership Meeting. Action/Participation + You = OMG Engaged Membership!!!) The ALA Governance page should have more information for you but it currently has a number of dead links. - Will report that ASAP. Still, email Bill or any member of ALA Council regarding Action Items YOU would like to bring forth to the membership. Anytime. We're here to serve YOU!

I realize that I did not list many of my esteemed colleagues that have a wealth of years of experience on Council. I respect their years of service and I truly desire to have an overall balanced Council. The unfortunate predicament we are facing within our profession is finding that balance between experience and giving other ALA members a chance to shine. It is my hope that my experienced picks do not offend and provide a balance to the "shake-up" list I provided above. 
For more information on the ALA Election, check out the ALA Election info page!

Stop the bickering in ALA!

I want to start posting more. I started multiple posts about getting laid off and my ongoing job search, but I kept feeling embarrassed to be writing about being unemployed, even while knowing that I have nothing to be ashamed of. It's just really weird to be unemployed.

I just made a comment on John Berry's article on anonymity and free expression. In an attempt to write more or at the very least publish what I write, I'm pasting the comment here.

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One of my major gripes within our profession are the self-created and self-imposed great divides. The techies and the non-techies, the old and sometimes seemingly entrenched and the young and sometimes impatient, social activists of ALA and those that think ALA should not take stands on things that they consider to be non-library issues, intellectual freedom champions and those that put their entire lives available for public consumption in addition to individuals that appear to be uneasy with the notion of anonymity.
By no means do I wish to present these issues as dichotomous and/or simplistic. I just find the gall of the various camps and their staunch vehemence that there
I sometimes wonder if we have far too much in-fighting to continue as a profession.
We need to not be so put off by those that do not see take an interest in b/vlogs, RFID technology, webinars and the like.
We need to be open to the suggestions of all while being willing to listen to the counterarguments without prejudice.
We need to stop thinking that our way is the best/right way.
We need to be willing to try something for a while, just to see if it works. If it does not,
We need to be working together as a profession as opposed to tearing down each other.
Work together to build our own automation systems, share advocacy tools, create searchable databases that rival corporate products in breadth and reliability,

I agree that Annoyed Librarian's blog entries should be anonymous. While I am not comparing Annoyed Librarian to Voltaire in style, I appreciate that both have written to critique
I, too, am not a fan of "obsessively self-revelatory librarians" and for better or for worse, I see that as the primarily accepted lifestyle within this profession at the moment.

I by no means think that I have all of the answers. I want to see libraries flourish and thrive for years to come. It has been devastating to see so many colleagues laid off and to read of numerous library closings. Perhaps I'm a bit shell shocked and skeptical of a continued prosperity and relevance of libraries. I honestly think that the bickering, passive aggressiveness, snark, stonewalling and overall conceited notion that is pervasive in this profession is what may be ultimately holding us back.

Ohio Public Library Fund Cuts

Copying and pasting email message from Doug Evans, Ohio Library Council Executive Director:

[quote]

The Ohio General Assembly's conference committee on the 2010-2011 state budget today accepted a proposal to cut Ohio's Public Library Fund (PLF) $84.3 million over the next two years. The cut is substantially less than the approximate $227.3 million cut proposed by Gov. Ted Strickland on June 19 but will still have a significant impact on the services provided by Ohio's public libraries.

Ohio's public libraries have the citizens of Ohio to thank for exerting extraordinary influence on their elected representatives in the Ohio General Assembly to minimize the cuts to library funding. We believe the overwhelming groundswell of public support convinced the legislature to reject the Governor's massive cuts, and attempt to preserve library funding as much as possible during this challenging financial situation.

The budget cuts, combined with the precipitous drop in the PLF in the first six months of this year as a result of declining state tax revenues, will result in library funding dropping as much as 25-30% in 2009 as compared to calendar year 2008. The decreased funding comes at a time when Ohio's public libraries are experiencing an unprecedented increase in the demand for services.

In July 2009, public libraries received 22% less funding than they received in July 2008. It is expected that based just on the formula, public libraries will likely receive close to 20% less money in 2009 than they did in 2008. Although Ohio's economy is faltering along with that of rest of the country, public libraries believed that they could withstand those reductions through layoffs, reduced material purchases, and reduction in operating hours. An additional cut of 11% will be difficult to manage by some libraries.

This is a budget with which no one can be happy, but the OLC appreciates the Ohio General Assembly's effort to restore $143 million to the Public Library Fund. This bill means that Ohio's public libraries will not face cuts that could have amounted to 50% of previous funding. However, depending upon the accuracy of the projections made by the Ohio Department of Taxation, libraries could still be looking at cuts that could be as much as 30%.

[endquote]

Still not pleased about VLT/slots bits though. As Pat Wagner of Pattern Research was saying to me, "You'd get better odds from a guy running numbers than state gambling." Also, it's not providing jobs that have transferable skills/career advancement. It's just really sad for Ohio that it has come to this.

Rushing hither and yon to more ALA Annual stuff.

Save Ohio Libraries!!!

At a news conference on Friday, June 19, the Governor proposed a cut to state funding for public libraries of $227.3 million in fiscal years 2010 and 2011 as part of his plan to fill the $3.2 billion gap in the budget that must be balanced by the Ohio General Assembly's Conference Committee by June 30. This will mean a more than 50% cut in funding for many of Ohio's public libraries. Libraries could close or face significant reductions in operations as a result of the Governor's proposal. This cut is in addition to the 20% reduction in funding that libraries are already facing, because their funding comes from 2.22% of the state’s declining General Revenue Fund.

With some 70% of the state's 251 public libraries relying solely on state funding to fund their operations, the reduction in funding will mean that many will close branches or drastically reduce hours and services. The Governor's proposed funding cuts come at a time when Ohio's public libraries are experiencing unprecedented increases in demands for services. In every community throughout the state, Ohioans are turning to their public library for free high speed Internet access and help with employment searches, children and teens are beginning summer reading programs, and people of all ages are turning to the library as a lifeline during these difficult economic times. Ohio's public libraries offer CRITICAL services to those looking for jobs and operating small businesses. Public libraries are an integral part of education, which Governor Strickland says is critical to the state's economic recovery. But it is unlikely that many of Ohio's public library systems, especially those without local levies, can remain open with these proposed cuts.

About 30% of Ohio's public libraries have local property tax levies that supplement the state's funding. However, with the Governor's proposed drastic cuts in the state funding for libraries, even those libraries will face decisions regarding substantial reductions in hours of operation, materials, and staffing. Heights Libraries would lose more than $1.2 million per year in state revenue. The library board would decide, with input from the public, what reductions in services and hours would be made.

Let your state legislators and the governor know what your library means to you!
Call or click here to directly e-mail those listed below:
Congresswoman Barbara Boyd
614-644-5079
district09@ohr.state.oh.us

Representative Vernon Sykes, Chairman of the House
Finance Committee
614-466-3100
District44@ohr.state.oh.us

Representative Armond Budish, Speaker of the House
614-466-5441
District08@ohr.state.oh.us

Governor Ted Strickland
614-466-3555

Senator Shirley Smith – District 21
614-466-4857
senatorsmith@maild.sen.state.oh.us

Senator Nina Turner – District 25
614-466-4583
senatorturner@maild.sen.state.oh.us

Additional information from Library Journal:
http://www.libraryjournal.com/article/CA6666479.html

Website:
http://saveohiolibraries.com/

SLA Shrinks Dues for Lower-Income Members

I just saw this in the February issue of Computers in Libraries. (Heights Library has a subscription and the Febrary issue just got to me.) I find it very intriguing. I would *love* to see this happen for the American Library Association.

"The Special Libraries Association (SLA) added a new dues tier for members with incomes lof less than $18,000 per year. Designed to assist members in the global economic crisis, the new tier requires those with lower incomes to pay only $35 annually for a full membership, as opposed to the $160 fee for those making $35,000 or more and $99 for those making less than $35,000 and more than or equal to $18,000. Those who fall into the sub-$18,000 category will still have access to all of the SLA's members-only services, including professional development, the SLA Career Center, and networking opportunities. According to the organization, the new tier makes SLA membership affordable for those working in any economy as well as students, unemployed and part-time workers, and those who are retired."
-Computers in Libraries, News Desk, Bill Greenwood, Feb. 2009, p. 30

This issue has been brought before Council often and it has been referred to other committees multiple times. It is unclear if/when this issue will ever be revisited by Council and/or the ALA Executive Board. During these trying times, I would like to ALA try to reach out to its members. Those that are unable to pay are disenfranchised by a system that is inflexible and rigid. If ALA were to move to a tiered model, we would have these members in our ranks, enabling them to take advantage of the services ALA membership provides. How can we reach out to these members and keep them in the fold?

I'll investigate creating a resolution to bring before Council at Annual. Maybe even nudge Keith Michael Fiels, Executive Director. We need to do whatever we can to help our members stay, not letting them fall away.

Last Day to Vote in ALA election!!!

I wanted to re-iterate my call to vote. Voting has decreased significantly. I'm not terribly sure why. If people complain about our leaders in ALA, why don't they vote? Do they not think it'll make a difference? The motto that I try to live by when discussing politics or activism is: Change from within. You can gripe all you want...only if you're trying to do something to change things.
I know it's always a possibility that at some point, I too may throw my hands in the air and leave but for now, to quote Margaret Cho, "I've chosen to stay and fight."

For Council:

* Aaron Dobbs - He is passionate about our profession and has served well for this past year.
* Heidi Dolamore - She is a dynamo! I admire her constant vigilance of representing under-represented groups such as library school students.
* Reese Evenson - An Emerging Leader that noticed that I was on Council and asked, "How do you get involved in that?" She is young, vivacious and enthusiastic about getting more involved in ALA.

For ALA President:

* Roberta Stevens - Having served with her on Council, I see her as a leader that seeks to hear numerous sides to an issue and is driven to serve as a voice for younger librarians. I will freely admit that I did not appreciate Kenton Oliver's remarks regarding electronic participation. I felt that he neglected to visualize the possibilities and I feel that Roberta Stevens at least is willing to embrace them. He stated that our conferences are a cash cow. But, with all due respect, I feel that the ALA Executive Board reveres them as sacred cows, not to be tampered with. Roberta Stevens is open to change and I respect that as a candidate for ALA president. Please consider voting for her.

For AASL President

* Terri Kirk - If there is one person I admire in ALA, it is Terri Kirk. Her steadfast service to ALA and school libraries is nonpariel. She too has served on ALA Executive Board and her wealth of knowledge makes her the most prepared and qualified candidate! If you are a member of AASL (That's the American Association of School Librarians), please vote for Terri Kirk as your new president!

But most importantly: VOTE!!!!

The polls close at 11:59 P.M. CDT on Friday, April 24. THAT'S TONIGHT!!

If you haven't received your e-mail ballot by March 20, please call ALA Membership and Customer Service at (800) 545-2433 (press 5) or send an e-mail to membership@ala.org. They can then send you a Web ballot.

Day 1 - Computers in Libraries 2009

This is my first Computers in Libraries and it's been pretty great so far. I think only one session was a major disappointment although I'm sure the substance of the talk can be useful for other areas in my life. Nonetheless, I was nonplussed as I sat in the Obstacle or Opportunity talk.

Like many conference attendees, I was having some issues with wireless and when I couldn't tweet or form coherent/decent blog entries, I took notes on the presentations.

Website Redesign Pitfalls - presented by - Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
Bad reasons to redesign
- it's been x months/years
- boss says I have to
- boooored with site

Good reasons to redesign
- navigation is dysfunctional
- site doesn't scale
- difficult to navigate
- code is hopelessly sick
- site poor usability
- not performing based on site's goals/objectives

redevelop - high costs - open heart bypass
redesign - low costs - cosmetic surgery

Amazon 2000 vs 2009 - Take a peek through Internet Archive!

It's important to mamaintain some consistency.

Book to read: The Quiet Death of the Major Re-Launch - Jared Spool - 2003

Some people freak out over re-designs
- mitigate those concerns
- beware the vocal majority and operate from an evidence based notion.

Discovery stage
- Before we launch, we need to have a strong set of data supporting the need for redesign
- account for the assessment time and effort
- spend your money where the water is - know where your water is.
* If renovating - do the kitchen/bathroom - think where the services/highest profile/content of the library

Learn about your site before you begin
- Look where people are going in the site and where they are NOT, what pages they enter into and where they leave from
- google analytics and clicky
- Review past usability studies
- It's it's been a while - do one now
TIP - Find and document your current page rank

Get consensus on goals and buy-in
- show director/manager other library sites
- show data indicating that the site is not functioning as well.

But don't try to reach too much consensus
- design by committee = death
- Data + evidence-based practice = harmony and world peace

Planning
Is a traditional page based model best?
- CMS
- Blog
- Wiki

Don't spend too much time redesigning
- don't create an original design - copy. It's not terrible to do!

Goals:
increase google page rank
improve overal site usability
measurable increase in use of ejournal finder
measurable decrease in content update lag times
show increase in user engagement as measered by # of blog comments

Communication is key
Consider a redesign blog or wiki
- tells people about what you're doing and why
Manage expectations

Execute
usability.gov
useit.com
surl.org
uie.com

Pitfall - communicate too much (committee)
Keep looking towards evidence based info

Provide users a clear path
- define the primary functions of the site and make sure these paths are clear.
Don't reinvent the wheel (CSS, javascript)

Spend time. money and effort
- remarkable content
* Staff full of experts
- reading lists
- course based

remarkable tools
- next gen opac
- photo tagger
- assignment calculator
- fed search

cut and paste - die die die
- remarkable content - invest time in rewriting content

Design for SEO - Search Engine Optimization
URL - simple URL
page titles - descriptive
proper and consistent user of structural HTML
descriptive tags

Design with SMO in mind social media optimization
addthis.com
tag your pages
redesign w/user generated conent in mind

update robots.txt file
update analytics definitions paths/groups, etc.
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I really enjoyed: Help Your Library Be Omnipresent w/o Spending a Dime presented by Nina McHale, Assistant Professor, Web Librarian, Auraria Library, University of Colorado - Denver and Curt Tagtmeier, Adult Services Librarian and Technology Coordinator, Fremont Public Library. I tweeted most of that.
Nina - widgets (DCPL iPhone catalog app, chat widgets, etc.) While they are nifty tools, how can we share that information with others?
- Steal this code, please! Remix our source code for customized apps. Web pages, gadgets, widgets, oh my!
- A catalog search widget w/nifty code to steal is in slide handouts. We have one on our site. This is neat and useful!
- How to create tool. Decide what kind of widget code chunks you want to offer (catalog, web-based IM chat) Plan layout & generator.
- Auraria Library - Univ of Colorado has a steal this code page. The steal the code model gives people the opportunity to fiddle/tweak/improve kinda similar to Linux movement.
- Curt's mobile content .mobi slides/info is on page 38 of the conference booklet.
- http://www.mobisitegalore.com - Creates template for mobile website. Speaker mentioned that there is advertising at the bottom but users might not see that anyway since most people don't scroll all the way to the bottom of the page even/especially within a mobile website environment.
According to dotmobi website, our site doesn't scale onto the web. Will investigate creating a mobile page too.
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After lunch, I attended the Social Software Solutions for Smaller Libraries presented by Laura Crossett, Library Branch Manager, Meeteetse Branch Library and Mikael “Mick” Jacobsen, Adult Services Librarian, Skokie Public Library.
Wordpress blog as a website and utilizing Google Maps as tools for generating dynamic and meaningful content. I had initially decided I wasn't coming to this session but changed my mind forgetting the program description. I don't think it was a terrible session. On the contrary, it was more results based/less ephemeral than other programs. The notion of a blog as a website has been explored by many libraries, including Heights Libraries as we utilize a blog for our Teen page.
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Obstacle or Opportunity—It’s Your Choice! - presented by: Pam MacKellar, Author, The Accidental Librarian
I honestly did not feel as if this talk had a place at this conference. It was more of a motivational talk as opposed to looking at anything that had to do with Computers in Libraries. I felt that it was riddled with cliches and was floored that this was an offering. This talk would've been better at a state regional conference or PLA. Here are my notes:

Knowing your communities information needs is vital.

Common obstacles:
We're just a small library in a little village
our budget is too small/we don't have enough $
We don't have enough staff
I'm not a tech expert
Tech can't improve on the services we already offer
Our computers are too old
We don't have the right hardware/software
It's not a good time for new ideas when the economy is in such bad shape
We have other purchase that are more important
I don't have time to learn new tech
I don't know enough about tech
Our network is out of date.

What happens when we see mostly obstacles?
- less productive
less excited about new ideas
disengages
go through the motions
skills atrophy
environment becomes negative
valuable staff members quit and customer turn away = neg lib marketing

Reality is ever changing
We can flip a negative into a positive

When you see mostly obstacles and barriers, they become your reality
Why not focus on the opportunities?

Overcoming barriers
- stay committed
- think big
- strive for a purpose or goal
- stay in your power
- keep trying
- be fearless
- don't listen to criticism
- just jump into it
- believe in yourself

5 steps to changing your mind
1. Evaluate your own outlook
2. Identify the problem
3. Decide to change
4. Develop a guiding principle
5. Take Action

Tests to look at:
Learned optimism test - Dr. Martin Seligman's book
Optimistic movement optimism test
Human Mind Project Optimism/Pessimism Test

Materials can be found http://www.accidentallibrarian.com/CIL09

- What negative thoughts about your work situation go through your mind regularly?
- What thoughts about your work situation must you face to turn your attitude around?
- Write down one attitude you want to adjust or thought pattern you want to redirect?
- What resources do you need (to change)?

Decide to change
- Our outlook is the result of choices we make
- Your outlook/attitude is not permanent
- You can choose to change
- You cannot change someone else
- People can only change if they want to change

Develop a guiding principle
- know where you are going
write a statement of purpose
change is fun when you know what you are aiming for

Take action

Change your vocabulary
Instead of "We can't" - We can!
Instead of "I don't think" - I know
We will make enough
I'm confident
I will
Expect the best
All things are possible

Set yourself up for success
- use tech as a tool to help you meet an identified need in your community
- use free tech tools
- do something that will make a difference in lives of others
- take free webinars
- try something easy
- do something that doesn't require a lot of time and staff
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The last presentation of the day was: Continued Online Community Engagement
Rebecca Ranallo, Internet & Media Services Manager, Cuyahoga County Public Library
Clyde Miles, Chief Strategist, Optiem
Susan Conlon, Teen Services Librarian, Princeton Public Library
Jennifer Peterson, Community Programs Manager, WebJunction

Rebecca - CCPL - Continued Community Engagement
She mentioned that there is an epic struggle w/marketing and the web team. Even went so far as to say that she can't wait for the current head of marketing to retire. I was taken aback by that statement. More so when she appeared to discount the shock of my colleagues in saying that everyone at CCPL is fully aware of the feelings between marketing and the web team. I know that I sometimes say some things that are out of line but that....was beyond the pale. That was recorded. That was in public. That was an embarrassment to CCPL.
She's there to keep brand in place and keep growing w/what our customers expect

Engage a community: We trust staff to engage our customers. Transfer that trust. Rhetoric in action. Used to mgmt not always practicing what we preach. (Yowza! She was on a roll!)

There was a library Facebook page for the levy. At first, they didn't do anything else. Now, they're capitalizing on the fans and maintaining that connection. They have pages for programs on Facebook too.
Twitter - There is a branch twitter page and someone appears to have added CCPL on Library Thing Local
Let go when you can: What is tied to your brand? Where can you let go? What needs to be a system wide project? Systemwide Facebook?
Trust = Trust staff, give guidelines, provide opps to learn. Best practices = guidelines & look @ those that have come before you.
Evaluate: Honestly assess performance. Find the right person for the job. Accept it'll take time. Accept that there'll be mistakes.
It's a learning process. There are some people that shouldn't be updating the website. Find the people that have a passion for it.

Clyde Miles from Optiem:
Tools that we should be using. Most marketers are using social media as market research tools. Listen, watch, learn.
- Google alerts (set up around name, library director, etc.) Technorati for our blogs and where we are being mentioned.
- Blog comments : backtype - This is where the conversations are taking place. Social comments: yacktrack
- Discussion boards: boardtracker Type in brand, etc. Twitter - using it for search. Friendfeed! :)
SM2 by techrigy is a tool to use. Speaker mentioned there is a freeware version. Will investigate that further. SM2 - Can use for SEO. Can tell the emotions of posts? Wow. Next thing they'll do is track blood types of bloggers???!

Webjunction speaker:
- Cultivate a culture of learning. We exchange info through the library. Our role has changed as well.
- Libraries : channel for engagement. Place to build social & civic engagement. Blog post: Pull Open the Circle - http://bit.ly/d85BG
- Stewards of community resources - Webjunction is a platform for shared knowledge within an information exchange amongst libraries.

Princeton Public Library:
- Discussed a concrete event: Princeton Public Library Environmental Film Festival, an event in its 4th year!
- Don't think of community as the audience. Think of them as partners/active participants. Become organizers of events.
- What does the community want? Heck, in CLE. It's jobs, knock down those abandoned homes, how to deal w/foreclosure.
- Design public programming w/and for public participation. Plastic dress! A lady wearing a plastic bag dress from the event.
- Combine online and f2f connections to enhance community engagement. Well, nowadays that's what you do! How did they do it? (That is what kind of irked me but I did realize that she was only given 5 minutes to talk. Didn't appreciate that previous speakers were not as courteous as they could have been with regards to ensuring everyone had equal time.)
- I think that our film events could be bigger if we collaborated with community groups. Maybe base it on topic & not just the book.
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Overall, I came away with some new ideas to bring back and I'm definitely looking forward to the rest of the conference. Wow!