EBSCO Publishing and Marketing

EBSCO has launched a brand new promotional/marketing page on their site.
Public Library Marketing Materials

Also, there are two resources that are free that we should promote.
History is Happening

Reading Rave

I sometimes think that the databases are the ones that should be marketing themselves better. Why is the onus on libraries to do the marketing, get people excited about these resources, etc?

It's great when companies put out this stuff though. Don't get me wrong. I just wish that database companies, etc. would take into account that libraries themselves are not exactly masters of marketing. How can we change that?

I'm trying to market the library's website, Facebook, Flickr, YouTube and other social media things. But what else can we do?